Rauw Alejandro

Despacito is a song from 2017 released by Puerto Rican singer Luis Fonsi. It was the single that became the most popular streamed song across the globe within six months. This mix of reggaeton and pop music did not just draw an interest to the genre, but as well to Latin music in general. The Billboard Top 100 included four mostly Spanish tracks in 2016 compared with two for 2015. The Despacito album reached its peak chart-topping success in 2017 19 songs mostly in Spanish were in at the very top of 100. This number rose to 41 in 2020. After Justin Bieber's remix in two languages of Despacito (2017) famous musicians soon started collaborating with reggaeton musicians, such as Drake along with Bad Bunny on MIA (2018) as well as Madonna with Maluma on Medellin (2019). As early as 2020, a few reggaeton artists felt dissatisfied with the direction the genre was heading toward more mainstream. Rauw Alajandro is a participant in a fresh generation that aims to change the trajectory of. The incorporation of elements from electronic dance music, and different styles was an accepted practice.

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